startups

Every project has to start somewhere; it could be over an email conversation, an instant message, or a meeting. The downside of messages and emails is that they easily get lost or overlooked. However, a one-on-one meeting effectively communicates the gravity of a new business undertaking. A project kick-off meeting is a crucial point in … Continue reading

So, in an answer to the question “what are the three elements that ensure the success of any startup company?”, you have probably heard every entrepreneur talk about consistency, agility, and innovation.   a.) Consistency stops you from giving up when you have exhausted all your energy and resources. b.) Agility helps you in taking … Continue reading

Are you one of those people who are working in a bulky organization with managerial layers and hierarchies and yet you find yourself individually as well as collectively as part of the organization that you are in some sort of a decision-desert?  You are confused about what to go ahead with and what to leave … Continue reading

Entrepreneurs love to play with ideas and bring something new to the table; something new and revolutionary that solves an important problem. These people are on a quest to make life better by making technological breakthroughs. This very same innovation powered by the pursuit of improving man’s lifestyle made Apple the most valuable tech company … Continue reading

Mobile App market sure is one crowded space with more than 4 million apps available for download on the Google Play Store and Apple app store combined. For an app business to make its presence felt in this stream of innumerable tech marvels, the app product needs to be outstanding, should leverage the right technologies … Continue reading

Software-driven businesses have been around for a while now, but are here to stay in the long run. A lucrative business opportunity awaits if you have a great startup idea. However, what stops some idea innovators is the dearth of technical know-how. Being a non-technical founder of a software company sounds like a plan that … Continue reading

A fully functional app is a result of a great app idea, mindful development along with upbeat maintenance. Most business owners see the process of application launch as limited to app development, and tend to overlook the time and resources incurred by app maintenance practices while allocating finances for the process. It is imperative to … Continue reading

Having the knowledge of how important a marketing campaign on the mobile market is for a brand is quite common these days. Many startups realize that without that part of the market, in today’s landscape, they are completely handicapped. Therefore a lot of them try to create marketing strategies to no avail and flop on … Continue reading