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Considering that 30% of the world population is active on some social media platform or the other, ignoring the need for a killer strategy can pave the way to immediate marketing failure. Much before creating a strategy that works, many start-up businesses are still struggling with understanding what social media exactly is. What is … Continue reading
Social media plays a very important role in mobile app marketing. App developers can make use of popular social media sites such as Facebook, Twitter and Instagram to promote their mobile apps across multiple platforms and reach millions of users across the internet. In a study, it was found that Americans spend more than … Continue reading
The growth of mobile has been explosive over the last few years. When it comes to B2C brand marketing, if your brand has not enough mobile presence, and a driven mobile marketing strategy, your brand could easily fall behind the reach of users. The is because the main device that is used to access social … Continue reading
The changed business scenario has transformed the attitude of the buyers of products and services. Instead of trusting solely on the brand or company, they prefer to take buying decisions based on third party sources. Thus, Word of Mouth (WoM) created through the Electronic Media Marketing has given rise to the concept of Social Media … Continue reading