small businesses

Small-medium enterprises are the backbone of any economy. Starting off with the most important aspect, the statistics about the small-medium enterprise, today, SMEs account for the majority of the businesses worldwide. They are the most important contributors to job creation and global economic development. Talking about their financial standing in the economy, SMEs represent about … Continue reading

Mobile devices are disrupting the way people engage with companies. Today, everything can be done easily using smartphones without leaving the comfort of home and office. Whether it is doing office tasks or shopping, everything is accessible on small screens. The change is so drastic that companies need to focus more on future-proofing their business. … Continue reading

Considering that 30% of the world population is active on some social media platform or the other, ignoring the need for a killer strategy can pave the way to immediate marketing failure. Much before creating a strategy that works, many start-up businesses are still struggling with understanding what social media exactly is.   What is … Continue reading

In today’s survival of the fittest scenario where round the clock accessibility plea is at its pinnacle, small businesses and IT consulting are going hand in hand. The main characteristic of small businesses is the capability to work with others. Flexible attitude is another hallmark of these enterprises. With the rising competition in the corporate … Continue reading

The world today runs on mobile. Smart devices have become an integral part of every modern individual’s lifestyle. Businesses – large and small, have been using mobile apps to get deeper into the market and this has subsequently resulted in increase of sales. A decade ago, a website was the most important thing that gave … Continue reading