Posts Tagged With

Beacons

How Location Data Works in Apps? How to Put it to Best Use?

How Location Data Works in Apps? How to Put it to Best Use?

Sahil Verma | November 30, 2018

Introduction Location data can be an invaluable resource when it comes to activities like engaging customers. Insidious use of mobile devices has brought forth an extensive flux of user information like geolocation data, which is of immense value for marketers. More often than not, businesses lack the basic technical skill set to use this data … Continue reading

Indoor navigation apps are getting popular day by day: Here is all you need to know

Indoor navigation apps are getting popular day by day: Here is all you need to know

Rahul Singh | April 21, 2018

Mobile outdoor GPS navigation apps are not that effective when moving in larger indoor areas like airports, malls, hospitals, and warehouses. These facilities spread across a large area and it can be difficult for visitors to reach a particular location without proper guidance. The GPS navigation app can help you reach a particular in the … Continue reading

Beacon: What Does It Mean For Retail Stores?

Beacon: What Does It Mean For Retail Stores?

Rachna Jalan | December 22, 2015

From the past several years, along with all the excitement around e-commerce sphere, mobile has increasingly contributed towards the continued downfall of the brick-and-mortar sales, while the online shopping is constantly growing. But, in so far as we would like to consider that in few years everything will turn as digital, it is crucial to … Continue reading