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Mobile applications are computer programs and software applications which allow users to perform their desired functions on their mobile phones. But with the passing time, the number of similar applications is increasing. Since, in most cases, there is no cost of switching from one application to another, so users switch the application if they are … Continue reading
It is a fact that mobile app developers relish data. Be it the download numbers; ROI from the app or the retention rate, analytics helps an app business know what does a user actually want from their product. It’s crucial to track the dynamics of a finished product with the help of analytical tools. … Continue reading
Mobile app retention is one of the biggest challenges of mobile apps these days, as more than 60% of the users stop using it after 3-4 months of installing. According to recent reports, 25% of the apps are used once or twice before they are discarded. It is a challenging task for app developers … Continue reading