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Introduction The advertisement industry has seen drastic shifts in recent years first newspapers and brochures to TV ads and then TV ads to the internet and mobile-app ads. While the newspaper ads added mass reach, TV ads brought interactive content to the table. Internet and mobile app advertisements introduced features of personalization and pin-point audience … Continue reading
What is the Apple In-app Purchase Program? In a quest to gain a significant competitive edge on the iOS app store, iOS developers try to push extra content and features, for example, premium content, subscriptions and digital goods using in-app purchases. Apple also allows app businesses to promote and offer in-app purchases directly on the … Continue reading
Successful businesses begin with a great idea that serves as a solution to a problem or dilemma faced by a consumer. However, a transition to a subscription-based model can steer the business further words success in an evolving marketplace. Tien Tzuo; the CEO of Zuora a software company built to aid organizations shifting to subscription … Continue reading
Mobile App Development is driven by a quest to make a user’s life easy, offer convenience. In the process, Mobile App Development businesses seek to make money by adding value. An app developed keeping user’s pain points in mind can be a thriving revenue stream for the business owner. In 2018, global downloads across iOS … Continue reading
Monetization is one of the important factors to consider when developing mobile apps. The ultimate goal of every developer or app owner is to generate revenue out of their app. there are many ways to monetize your mobile app. However, the most popular revenue is the in-app purchase. In a research, it was found that … Continue reading
In today’s world of smart devices, we download multiple apps on a regular basis, most of which are free. Many of the top grossing apps cost nothing to download. Whether it is Temple Run, Clash of Clans or tripadvisor, there are many top grossing apps on Android and iOS that are all free. Majority of … Continue reading
Nowadays it is a tough challenge to generate revenue from mobile apps with so many apps being launched everyday and all trying to grab the consumer’s attention. Still with a thoughtful strategy and plan you can get your share of gold. Promatics has carefully sculpted in an infographic the various methods one can choose to … Continue reading