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What if your product updates or features don’t find the desired audience? You aren’t utilizing one of the top communication channels, “Release notes.” Release notes are essential to every software release and serve as a communication tool between product teams and users. It should provide enough information to be informative but also easy to understand … Continue reading
If you truly want to understand someone, walk a mile in their shoes and you will know what do they experience in their everyday life. You will know about what do they get to bear within every now and then, what makes them happy and what causes them to lose all hopes on something. … Continue reading
Introduction More and more businesses are targeting customers through mobile devices today. The options range from building an engaging website, developing a native app or having a progressive web app. While websites are easy to use they lack outstanding experiences that most users seek. Native apps, however, excel at user experience but have adoption barriers … Continue reading
Dog-to-dog competition in the app world ensures the survival of only the fittest. With the total number of available apps on the Google Play Store as on March 2018 shooting up to 3.3 million according to a report published on statista.com, getting a user to choose your app instead of competition is more difficult … Continue reading
So, you have created your mobile app with awesome features and have connected it to a back end. Now, you have to spread the word about your new mobile app to targeted users. App preview video is the best way to tell the story of your app and inspire app store visitors to download … Continue reading
Mobile apps are very effective as they target large group of audience. If you have thought of building a mobile app, you should start developing a marketing plan along with mobile app development. With millions of apps on Apple and Google play store, it is hard to build an app that stay on the … Continue reading
For successful mobile marketing implementation, it is important to constantly analyse what is going on within an application. Assessing how it is being used by your end users and tracking other metrics allows you to implement the right upgrades, include more relevant features and maintain user loyalty. Many apps, depending on the category they … Continue reading
Mobile app marketing is one of the important and essential activities to promote an app. At present, it is buzzworthy than mobile apps. Once you have created an app, you need to market it through different outlets on Android and Apple marketplaces. One way to get an app noticed is to improve its ranking on … Continue reading
Significance of app landing pages is one of the important topics in app development and marketing. Many mobile marketers are yet to realize the importance and full potential of app landing page. An app landing page is so important that you can create one before even writing the app code. The importance of app landing … Continue reading
Social media plays a very important role in mobile app marketing. App developers can make use of popular social media sites such as Facebook, Twitter and Instagram to promote their mobile apps across multiple platforms and reach millions of users across the internet. In a study, it was found that Americans spend more than … Continue reading