App Design

Given the widespread usage of mobile phone devices and increased reliance on apps to execute many days-to-day functions, users may have to open an app in pitch dark ambience. Very often, the light that the app emits in pitch dark is too high and almost piercing for a user’ eyes. There have been reports that … Continue reading

What is Typography? How many times have we shrieked at the sight of visually unpleasant app pages with amiss font style and size that mar the app usage experience on the whole? Countless would be the answer. Such apps lack the necessary sticking factor that helps us stay on the app. It is common to … Continue reading

What is Mobile App Wireframing? Wireframes can be described as pure black and white layouts that outline the specific size and placement of page elements, features, conversion areas and navigation on an app or website. They lack real design elements like colours and fonts and are used to bring out an app’s structure specifically. Done … Continue reading

Psychological studies show that humans are attuned to be more perceptive towards all things beautiful. Often described as aesthetic sense, people’s preference for symmetry, lack of clutter and beauty spills over to technology and product development as well. Nowhere is human beings’ visual sense more prominent than during app development, where an application not only … Continue reading

Going by estimates, there could be 115 million blind people around the world by 2050, an increase of 38.5 million from 2020. If you are an app developer working on a project that you hope is likely to make it big in the future, you do not want to seclude the large chunk of the … Continue reading

An app designer’s quest for an engaging app UX has lead to the massive traction around the icon design today. We are a generation of unapologetic phone users. We interact with our phone every now and then on purpose and purposelessly as well. Needless to mention, the icon can be a strong driving factor behind … Continue reading

A large number of businesses in US develop an iOS app first and then plan to develop an app for Android platform. Android platform holds a market share of 85.9% worldwide followed by iOS which is the second most popular smartphone platform. If you have not yet developed an Android version of your app, you … Continue reading

If you are a regular follower of Google, you might have already heard about the next stage of ‘Material Design’. The company is expanding its services widely and hence offering a set of new tools and design iterations. Material Design has been used widely in visual design since its launch. The main reason behind this … Continue reading

Advertising and promotion on mobiles can take different formats, some of which are very effective. Pop-up ads worked well for many industries for years, and they are difficult to be ignored. As the mobile users continue to rise, it makes sense to prioritize mobile experience.   There is a strong focus on user experience in … Continue reading

When it comes to a good mobile app, its UI is considered to be the most important aspect that gives boost to its performance closely followed by the user experience it provides to the end customer. But, one thing that is often overlooked here is the fact that a person who is going to a … Continue reading