Peter Jackson

Peter Jackson represents an ageless brand that has only increased its reputation since it opened its doors in 1948 in Melbourne. With stores in all major cities of Australia and a growing clientele The client require nothing but the best eCommerce website to match up to its reputation. The most significant part of this project was to come up with a design that could convey what the brand stands for. The client also was looking for all the necessary features of the ecommerce solution. The website was going to represent them online and attract new buyers so that they can develop an online sales channel thus opening up a huge target market.

The Promatics redesign campaign for Peter Jackson ended up being a blockbuster hit. In general, our solutions included a package of design, development, optimization and marketing services relating to multiple eCommerce and Internet marketing attributes.

Shortly after getting reinforced by the Promatics solutions, the Peter Jackson Group recorded a massive 45% increase in online sales, while overseas orders recorded a hike of over 50%. Our user immersive design, led by customized shopping cart, along helped the Peter Jackson Group record a momentous 25% increase in online orders. Client feedback was extremely positive and the Group also recorded an increase in offline orders due to our twin-headed marketing strategies that focus on online as well as offline value proposition.