Peter Jackson

Peter Jackson – Australia’s Best Men’s Fashion Designer


The Peter Jackson Group is the Victorian behemoth in men’s tailored fashion industry. The Group is committed to design, develop and market premium, world-leading tailored fashion for men. Peter Jackson stands apart from the competition on accounts of the undying tradition, undisputed class, unmatched quality and unbelievable prices of its exquisite-ranged suits, shirts and outwears. From contemporary suits to classic-modern business outfits, from chic evening wears to charming casuals, and then some - the Group delivers everything with a touch of class, elegance and sophistication.

  • Custom Slider Magento
  • Product Detail
  • Category Listing
Technologies Involved





Web Design









About Project

Client: Peter Jacksons, Melbourne, Australia

Website Url:

Business Requirements

Ecommerce Look Book

A brief real-time assessment and quick follow-up of the Peter Jackson Group and their services led our experts to handpick the following challenges that were limiting the growth and online business prospects of the giant offline fashion company.

  • Business expansion on the web to sell products directly to global customers.
  • Integrating dynamic and responsive online eCommerce store.
  • Increasing shopping cart responsiveness and user convenience to make better the general shopping experience.
  • Generating significant leads by increasing visibility of product website on leading search engine platforms.
  • Enhancing brand awareness and value proposition.
  • Optimizing shopping cart and check out process for increasing online sales.
  • Simplifying backend operations to manage different product categories and sub-categories.

Key Challenges

Peter Jackson represents an ageless brand that has only increased its reputation since it opened its doors in 1948 in Melbourne. With stores in all major cities of Australia and a growing clientele The client require nothing but the best eCommerce website to match up to its reputation. The most significant part of this project was to come up with a design that could convey what the brand stands for. The client also was looking for all the necessary features of the ecommerce solution. The website was going to represent them online and attract new buyers so that they can develop an online sales channel thus opening up a huge target market.

Magento Responsive Theme Customize


The Peter Jackson Group got in touch with Promatics on multiple business processes to acquire customized eCommerce web development and marketing services; and, we delivered them success on their merits by running through the following open business phases

Ecommerce web design and development solutions:

  • Advanced HTML5 integration for product website platform, featuring customized magento shopping cart
  • Advanced, stunning HD graphic design with on-page optimization for faster web page loading on any device
  • Customization of catalogue for product pages
  • Application of multiple shopping features for instant check out/continue shopping attributes
  • Integration of automated processing of orders
  • Implementation of short fill-up forms for registration/signup and user login
  • Simple, on-page and one-page check out processing
  • Advanced HTML Lightbox image viewer, with zoom, for enhancing product-picture view
  • Integration of easy-to-understand size chart based on HTML
  • Different shipping options, including Commonwealth Bank Net Transfer

Marketing, value proposition and brand building solutions:

Web Develop
  • Search Engine Optimization (on-page & off-page) to increase product website ranking and visibility on the web
  • Implementation of Promotional codes on a case-by-case basis
  • Up-selling product attributes for/on different web pages
  • Routine, routine newsletters and information feeds for registered users
  • Suggestions/Adverts development for seasonal, schedule discounts and offers
  • Brand awareness through content syndication, forum postings, blogs and social media application
  • Free shipping for customers residing in Australia


The Promatics redesign campaign for Peter Jackson ended up being a blockbuster hit. In general, our solutions included a package of design, development, optimization and marketing services relating to multiple eCommerce and Internet marketing attributes.

Shortly after getting reinforced by the Promatics solutions, the Peter Jackson Group recorded a massive 45% increase in online sales, while overseas orders recorded a hike of over 50%. Our user immersive design, led by customized shopping cart, along helped the Peter Jackson Group record a momentous 25% increase in online orders. Client feedback was extremely positive and the Group also recorded an increase in offline orders due to our twin-headed marketing strategies that focus on online as well as offline value proposition.

Ecommerce Mobile Site

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